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Posts Tagged ‘starbucks’

Take a Pledge to Help Us Protect Forests

Written by Chris Coletta | April 21st, 2010 | Add a comment

Take a look at the calendar, and what do you see? Earth Day is less than 24 hours away.

It’s an exciting time. But it also means that a cool project going on here at Team Earth is winding down – and we need your help to make it as successful as we can.

The project is our effort to protect rainforests around the world. So far, more than 66,000 people have taken a pledge to reuse more stuff in their lives. That’s led to eBay, a Team Earth partner, protecting 66,000 acres of forest – or an area one and a half times the size of Washington, D.C. (Not to mention all the raw materials and fossil fuels that won’t be used up because people are reusing more.)

The thing is, from where we’re sitting, we see room for thousands more on this Earth Day bandwagon. But this campaign ends tomorrow. So, please, if you haven’t taken the pledge, take it now. If your friends haven’t, bug ’em until they do.

There’s also another project we’ve got going on. It doesn’t end on Earth Day, but it’s cool nonetheless: It asks people to take a different, just-as-simple pledge to switch to reusable mugs for their daily dose of coffee. More than 45,000 people have taken that pledge. According to the estimates of Team Earth partner Starbucks, all those people not using paper cups will save 32 trees per day (and, at least at Starbucks, get 10 cents off their purchase).

Add everything up, and more than 110,000 members of Team Earth have taken these pledges! A giant fist-bump is in store for all of you. Check out some other stuff you can do for Earth Day. And pledge to take action for the planet today.

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Switching to Reusable Mugs Saves Trees

Written by Averill Doering | April 15th, 2010 | Add a comment

Just now, I decided I was in need of a caffeine jolt.

So I wandered over to a coffee shop across the street from Team Earth HQ – and, lo and behold, I find a long line of similarly sleep-deprived workers all carrying reusable mugs in line.

A green worker’s dream? Nope. It turns out that Starbucks, which usually offers 10 cents off any purchase when you bring in a reusable tumbler, is today offering to fill up anyone’s tumbler for free with brewed coffee.

What’s cool is that it’s part of a Starbucks campaign to encourage you to make a permanent switch to a reusable mug. So far, more than 43,000 people have taken a pledge to do just that. Those actions, it’s estimated, will save 30 trees per day on a global basis.

You can go here to watch a short movie Starbucks made on the subject. And if you’re feeling inspired, you can take action now for Team Earth.

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Protecting Forests with Every Cup

Written by Averill Doering | March 9th, 2010 | Add a comment (8)

Starting today, thousands of Americans who typically stop at Starbucks on their way to work can use their morning cup of coffee not only to wake up, but to make an impact for the planet: Now, helping to conserve the world’s tropical forests is as easy as drinking your morning cup of Joe.

The Conservation International Starbucks Card works like any other Starbucks card, but with two advantages.

  1. Every card is made from 80% post-industrial recycled materials – helping you reduce your waste without even knowing it.
  2. For every purchase you make with your card, Starbucks will donate five cents to help CI protect tropical forests.

In a world where deforestation accounts for 16% of global greenhouse gas emissions – more than the entire transportation sector combined – protecting standing forests is crucial not only for the prosperity of local communities, but for the well-being of people from Pennsylvania to Paris to Peru.

Using this card gives you another small opportunity to make a big difference for forest protection – one of Team Earth’s six challenges to combat climate change.

Join us, and DO MORE today.

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