Just now, I decided I was in need of a caffeine jolt.
So I wandered over to a coffee shop across the street from Team Earth HQ – and, lo and behold, I find a long line of similarly sleep-deprived workers all carrying reusable mugs in line.
A green worker’s dream? Nope. It turns out that Starbucks, which usually offers 10 cents off any purchase when you bring in a reusable tumbler, is today offering to fill up anyone’s tumbler for free with brewed coffee.
What’s cool is that it’s part of a Starbucks campaign to encourage you to make a permanent switch to a reusable mug. So far, more than 43,000 people have taken a pledge to do just that. Those actions, it’s estimated, will save 30 trees per day on a global basis.
You can go here to watch a short movie Starbucks made on the subject. And if you’re feeling inspired, you can take action now for Team Earth.
Starting today, thousands of Americans who typically stop at Starbucks on their way to work can use their morning cup of coffee not only to wake up, but to make an impact for the planet: Now, helping to conserve the world’s tropical forests is as easy as drinking your morning cup of Joe.
