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Archive for April, 2010

Oil Spill Puts Humans, Not Just Nature, At Risk

Written by Chris Coletta | April 30th, 2010 | Add a comment

You’ve probably heard about the oil spill in the Gulf of Mexico, but here’s the short version: Ten days ago, a drilling rig exploded, leaving 11 presumed dead. Two days later, the rig sank. Now, oil is gushing into the Gulf – and, reportedly, has already reached land.

U.S. government scientists estimate that as many as 5,000 barrels of oil – or more than 200,000 gallons – are emptying into the Gulf every day. Those estimates are rough, but if they’re right, then the Gulf of Mexico spill is already more than 10% of the size of the 1989 Exxon Valdez oil spill. And it’s growing.

The gravity of the situation is underscored by what has been, for the last 24 hours, a full-on government response. Bobby Jindal, Louisiana’s governor, has declared a state of emergency. President Barack Obama says that “every single available resource” will go to fighting the oil slick. The U.S. military has been called in, too.

What’s the impact?

It goes without saying that wildlife is at serious risk. The spill also threatens Louisiana’s fragile coastal ecosystem, which has been hit hard by disasters such as Katrina.

But we want to emphasize that humans, too, are at risk. The fishing industry could be seriously harmed by this oil spill, a problem that carries widespread ramifications; check out this piece about worried restaurant owners as far away as Memphis. The tourism and outdoor sports industries also are concerned for their welfare. So is the shipping industry.

It’s a stark, but poignant, reminder that the environmental movement isn’t about pie-in-the-sky, Captain Planet stuff. This is about us. Humans need nature to thrive.

The good news is that people are starting to mobilize to help fight the oil spill in various ways. Check out this CNN article to find ways that you can take action.

(Photo: NASA)
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Arbor Day

Written by Chris Coletta | April 30th, 2010 | Add a comment

Since planting a tree is one of the six actions we’re encouraging you to take to Do More or Do Less for the planet, we couldn’t let today slip by without mentioning that it’s Arbor Day.

The holiday – a day when we specifically take time to appreciate, plant and care for our trees – is actually a venerable tradition. Founded by J. Sterling Morton, who would later go on to serve as Secretary of Agriculture in the second administration of U.S. President Grover Cleveland, Arbor Day dates back all the way to 1872. (By way of reference, Earth Day is just 40 years old.)

OK, so celebrating trees might sound a little, well, tree-hugger. Think about it, though. There’s the entire “without them, we’d die” thing – kind of important, that. But there’s also the shade trees bring us, the beauty they bring us, and, heck, the higher property values they bring us.

The Arbor Day Foundation, a conservation group, has a great Web site with lots of tree-related resources. Check it out, and while you’re at it, make a pledge to plant a tree this year.

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Puma’s New Shoebox: A Reminder That We Can All Do Our Part

Written by Chris Coletta | April 30th, 2010 | Add a comment

Today’s post comes to you from the “this is cool” department. It’s slightly old news, so you might’ve seen it already, but we thought it was still worth sharing.

Puma, the shoemaker, recently announced that it’s going to take a radical step in its efforts to go green. The company is, simply put, ditching the shoebox:

As Fast Company explains, the new packaging is essentially a recyclable plastic bag wrapped tightly around some cardboard. There’s no tissue paper, there’s no laminated cardboard and there’s no plastic bag.

That will have an impact, both on the environment on Puma’s bottom line:

Puma estimates that the bag will slash water, energy, and fuel consumption during manufacturing alone by 60%–in one year, that comes to a savings of 8,500 tons of paper, 20 million mega joules of electricity, 264,000 gallons of fuel, and 264 gallons of water. Ditching the plastic bags will save 275 tons of plastic, and the lighter shipping weight will save another 132,000 gallons of diesel.

Switching to a different bag doesn’t mean Puma has saved the world. It doesn’t even mean the company has made its supply chain as green as it could.

It’s a reminder, though, that we can all change our everyday behavior to help the Earth. If half of all Americans followed Puma’s suit and used less paper, the impact on greenhouse gas emissions would be similar to that of keeping 568,000 cars off the assembly line. Take action now to do less for the environment.

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