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Archive for March 9th, 2010

Protecting Forests with Every Cup

Written by Averill Doering | March 9th, 2010 | Add a comment (8)

Starting today, thousands of Americans who typically stop at Starbucks on their way to work can use their morning cup of coffee not only to wake up, but to make an impact for the planet: Now, helping to conserve the world’s tropical forests is as easy as drinking your morning cup of Joe.

The Conservation International Starbucks Card works like any other Starbucks card, but with two advantages.

  1. Every card is made from 80% post-industrial recycled materials – helping you reduce your waste without even knowing it.
  2. For every purchase you make with your card, Starbucks will donate five cents to help CI protect tropical forests.

In a world where deforestation accounts for 16% of global greenhouse gas emissions – more than the entire transportation sector combined – protecting standing forests is crucial not only for the prosperity of local communities, but for the well-being of people from Pennsylvania to Paris to Peru.

Using this card gives you another small opportunity to make a big difference for forest protection – one of Team Earth’s six challenges to combat climate change.

Join us, and DO MORE today.

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